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From the Blog

The Buck Stops Here: Owning Your Organization Vision

Mission statements and vision statements are a part of any business start-up in our times. The danger is that these words have become such a part of the jargon that very often they hide a lack of clarity. An entrepreneur may often assume that they have communicated the essence of their idea with a pithy […]

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Understanding Strategy: Moving from Checklist to Vision

I have to admit, I love checklists! They’re invaluable for me to stay organized and I find checklists a great way to prioritize and make sure that nothing gets forgotten or ignored in setting agendas, whether in business or my personal life. However, I do believe that checklists, while a great tool, cannot be used […]

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Intelligent Brand Building: Why Every Employee is a Marketer

I recently met someone who wanted to rent an apartment and as I was talking to him, I asked where he worked and more about the nature of his job. He said that he works for a technology company, I didn’t recognize the name, and he said that they worked on hosting, cloud storage and […]

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SEO and Beyond: Clicking With Your Human Audience

We are all swept up in the SEO frenzy because we hear it all the time. Recent search engine algorithm updates have made people remember that SEO is not just about random use of keywords. However, there is still an unholy preoccupation with ranking high with SEO. In a recent article, I told you about […]

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Tony Robbins’ Six Human Needs: Understanding Your Customers

Many of you may have heard of Tony Robbins, the famous life and business strategist. I’m a big fan, in fact I’m not only a fan, I’m also a customer. I have attended numerous Unleash the Power Within (UPW) events and also three of Robbins’ mastery workshop/seminars. My personal favorite is the 7 day Date […]

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Does Your Marketing Plan Suck?

A Little? OR A LOT?

And how much better would it be if we fixed it?

Learn More